Sales for Non-Salespeople
You may not have “sales” in your job title, but you still need to sell ideas, projects, and recommendations every day. This practical course in Singapore helps non-sales professionals influence decisions, respond to objections, and communicate with confidence, without feeling pushy or overly sales-driven.
Duration
2 Days
Instructor
Graham Chambers
Venue
Marina Bay Sands, Singapore
Sales for Non-Sales People is a practical two-day course in Singapore for professionals who may not work in sales but still need to win support, gain buy-in, and influence decisions. Focused on real workplace situations, from client meetings to internal pitches and stakeholder conversations, the course helps participants communicate their ideas, products, or services with more confidence and credibility, without feeling overly sales-driven.
Throughout the course, participants will build the core skills needed to sell more effectively in everyday professional settings. They will learn how to better understand customer needs, ask stronger questions, shape more persuasive messages, and present with greater impact. The course also covers negotiation, emotional intelligence, relationship management, and handling objections, giving participants practical techniques they can use straight away at work.
Course Syllabus
The Fundamentals of Sales for Non-Sales Professionals
Understand the role of sales skills in various professional settings.
Explore the psychology behind why people buy and how decisions are made.
Learn how to identify customer needs and provide value-driven solutions.
Discuss common misconceptions about sales and how to overcome them.
Building Customer Relationships and Trust
Learn how to establish credibility and rapport with clients and stakeholders.
Explore active listening techniques to better understand customer needs.
Develop trust-based sales approaches that focus on long-term engagement.
Practice building authentic relationships that lead to business success.
Effective Communication and Persuasion
Understand the principles of persuasive communication.
Learn how to adapt messaging based on audience needs and personality styles.
Explore storytelling techniques to make sales pitches more compelling.
Develop strategies for overcoming resistance and influencing decisions
The Art of Presenting and Pitching Ideas
Learn how to structure an impactful presentation with clarity and confidence.
Explore best practices for engaging an audience and maintaining attention.
Develop techniques to handle nerves and project authority.
Practice delivering short pitches and receiving constructive feedback.
Negotiation Strategies for Non-Sales Professionals
Understand the fundamentals of negotiation and how to reach win-win outcomes.
Learn how to navigate objections and difficult conversations.
Explore techniques for handling pricing discussions and value-based selling.
Develop confidence in closing deals and securing buy-in from stakeholders.
Emotional Intelligence and Adaptability in Sales
Explore the role of emotional intelligence in influencing and selling.
Learn how to manage personal emotions and respond to customer cues.
Develop adaptability to tailor approaches based on different personalities.
Understand how to build long-term professional relationships through empathy.
Key Learning Outcomes
- Understand the fundamentals of sales and their relevance across professional roles.
- Learn to communicate persuasively and build strong customer relationships.
- Develop emotional intelligence to navigate sales conversations effectively.
- Gain confidence in presenting, negotiating, and handling objections.
- Apply sales techniques to influence stakeholders and drive business outcomes.
Over 25,000+ professionals have
advanced their career through ISM.
of ISM graduates say our course helped them get a promotion.
said that their training helped them increase their salary.
of graduates want to study more of our courses.
Trusted by the GCC business community.
Legacy
Meets
Results.
Transforming the Middle East workforce through 25 years of strategic training.
Join the ranks of L’Oréal, Mercedes-Benz, and Emirates. We don't just deliver courses; we architect bespoke development strategies that align 25 years of international excellence with the specific demands of your organisation.